About Us – PURE ONE Travel

PURE ONE Travel is a specialist travel company dedicated to curating unforgettable experiences for discerning travellers. Our mission is to redefine the way you explore the world by offering unique, sustainable, and enriching journeys that cater to your sense of adventure, curiosity, and desire for authentic cultural immersion.

At PURE ONE Travel, we understand that travel is not just about visiting new places, it’s about creating lasting memories, forging connections, and experiencing the world in a way that resonates with your values and interests. Whether you’re seeking a solo adventure, a romantic getaway, or a group exploration, we tailor our travel packages to meet your specific needs, ensuring every journey is as unique as you are.

Why Travel with Us?

Curated Experiences: We carefully select destinations and experiences that are off the beaten track, allowing you to discover hidden gems and immerse yourself in local cultures.

Sustainability Focus: We believe in responsible travel that respects the environment and the communities we visit. Our trips are designed with sustainability in mind, ensuring that we leave a positive impact on the world.

Personalised Service: From the moment you contact us, we provide personalised service to ensure your trip is perfectly tailored to your preferences. Our travel experts are with you every step of the way, from planning to your return home.

Community Engagement: We work closely with local communities to create travel experiences that are authentic and beneficial to the people who live there. This not only enriches your travel experience but also supports sustainable development.

Safety and Comfort: Your safety and comfort are our top priorities. We partner with trusted local operators and accommodation providers to ensure that you have a secure and enjoyable journey.

Tropical white beach at Praslin island Seychelles

Discover the world with PURE ONE Travel — where every journey is crafted with purpose, authenticity, and a spirit of individuality. We design each travel experience around you, ensuring every adventure is as extraordinary and unforgettable as you are.

Join Us on a Journey

Our carefully curated journeys go beyond the ordinary. At PURE ONE Travel, we work closely with trusted local partners to craft authentic experiences that immerse you in the heart of every destination. From boutique accommodations to thoughtfully designed itineraries, every detail is considered to ensure your journey is as enriching as it is unforgettable.

Sustainability and responsible travel are at the core of everything we do. We believe that exploring the world should leave a positive impact on the environment, on local communities, and on every traveller’s own story. With PURE ONE Travel, you can explore with purpose, knowing your adventure is contributing to a better, more connected world.

At PURE ONE Travel, we understand that no two travellers are the same. That’s why we offer personalised experiences that match your passions, whether it’s seeking out hidden surf breaks, indulging in local cuisine, or uncovering cultural treasures off the beaten path. Our goal is to create journeys that reflect who you are — adventures that inspire, transform, and stay with you long after you return home.

Our Vision

At PURE ONE, our vision is to become the leading travel company for young professionals — a generation that seeks more than just vacations; they seek meaningful experiences. We are committed to redefining travel by blending innovation, cultural immersion, and responsible tourism into every journey we offer. Our goal is to create transformative experiences that not only inspire exploration but also encourage a deeper connection with the world.

We believe that travel should be as forward-thinking as the people who embark on it. By offering fresh, creative, and sustainable travel solutions, PURE ONE empowers young professionals to discover new places, new ideas, and new parts of themselves. Our vision is to build a global community of travellers who are curious, conscious, and passionate about making a positive impact wherever they go.

As we grow, PURE ONE aims to set a new standard in travel — one that values authenticity, personal growth, and global responsibility. We are driven by the belief that travel should be a catalyst for change, both personally and collectively. Through bold ideas, thoughtful design, and a commitment to sustainability, we are building more than a travel company — we are building a movement for a new generation of explorers.

Our Mission

At PURE ONE, our mission is to deliver exceptional travel experiences that seamlessly blend adventure, culture, and sustainability. Every journey we create is designed to inspire exploration and personal growth, offering our travellers the chance to dive deeper into the world’s most vibrant destinations. We believe that true adventure lies not just in seeing new places, but in experiencing them authentically — through meaningful connections, unforgettable moments, and a commitment to responsible travel.

Central to our mission is the belief that travel should give back as much as it takes. By partnering closely with local communities, we ensure that every trip we offer supports the people, traditions, and environments that make each destination unique. Our approach fosters real, lasting impact — creating not just memorable experiences for our travellers, but meaningful benefits for the communities we visit. Through this commitment, PURE ONE aims to set a new standard for purposeful, transformative travel.

Looking ahead, we are committed to continually evolving and innovating the way we design and deliver travel. By embracing new technologies, listening to our travellers, and staying true to our values, PURE ONE will continue to craft journeys that are as dynamic and diverse as the world itself. Our mission is not just to take you somewhere new — it’s to help you experience the world in a way that leaves a lasting imprint on both your life and the places you touch.

The Team

Wesley Baker

Founder, CEO and Visionary

Wesley, Founder and CEO of PURE ONE, is a recognised leader in the travel industry with over 40 years of experience in developing, scaling, and delivering exceptional travel brands. A proven entrepreneur, Wesley has successfully led numerous ventures across Travel, Tour Operators, Leisure, and Airlines. His unrivalled expertise in specialist tourism is what sets PURE ONE apart from the competition. Backed by an extensive network of industry partners and a solid track record of creating outstanding travel experiences, Wesley is the driving force behind Pure One’s continued success. Discover the difference that years of passion, innovation, and expertise can make in your next unforgettable journey with PURE ONE. He is the vintage of PURE ONE, always happy but professional.

Arabella Baker

Product Development Executive

Arabella, a key figure in shaping PURE ONE’s premium, customer-focused offerings, brings a wealth of expertise in business operations, customer experience, and strategic growth. With a strong background in travel and hospitality, Arabella has been instrumental in curating bespoke adventures that set PURE ONE apart. Her passion for delivering exceptional travel experiences, combined with her ability to execute innovative strategies, has played a vital role in scaling the business. With a Bachelor’s degree from Canterbury Christ Church University and a Master’s degree from the University of Kent, her vision and leadership continue to drive PURE ONE towards new heights of excellence and success. She is always smiling and loves travelling!

Lauren Hoyland

Customer Service

Lauren, Customer Services at PURE ONE, is dedicated to delivering exceptional client experiences. With a strong background in hospitality and travel, she ensures seamless, personalised service that drives high customer satisfaction and repeat bookings. Her expertise in client relations, problem-solving, and service excellence enhances PURE ONE’s reputation for premium, tailored travel. Passionate about customer engagement, Lauren plays a key role in building loyalty and brand trust. We love her!

Dan Pratt

Director of Customer Experience

Dan, brings over 20 years of leadership experience in shaping exceptional customer experiences, with a distinguished career that includes senior roles within the Virgin Group. With a proven track record in driving Customer Experience strategy, service excellence, CRM, operations, marketing, team training, and business development, Dan’s expertise ensures that every touchpoint with Pure One exceeds customer expectations. His leadership consistently delivers measurable improvements in both customer satisfaction and commercial performance, making Dan an invaluable asset to the continued success and growth of PURE ONE. Experience the exceptional service that sets us apart – all thanks to Dan Pratt’s unwavering commitment to customer excellence. He is awesome!

Jane Baker

Head of Finance and Administration

Jane brings over 30 years of exceptional expertise in financial and administrative management. Having served as a key member of King Charles III’s (then Prince Charles) economic team within his charities, Jane’s experience spans multiple royal palaces in London, where she led high-level financial strategy. Her expertise in financial management, strategic planning, and operational efficiency ensures PURE ONE’s robust fiscal foundation. Jane’s meticulous approach to budgeting, compliance, and investment oversight is instrumental in driving profitability and scalability. Holding a bachelor’s degree from the University of Buckinghamshire, her leadership continues to fuel PURE ONE’s financial success and growth.

Subash Aryal

Website Design and Manager

Subash, PURE ONE’s Website Design and Manager, is an expert in creating high-performance, user-friendly digital platforms. With extensive experience in web development, UX design, and SEO optimisation, he ensures PURE ONE’s sites, drive engagement and conversions. His expertise in maintaining seamless, scalable, and secure online experiences enhances customer interaction and booking efficiency. Subash’s innovative approach strengthens PURE ONE’s digital presence, making it a leader in specialist travel. We love Subash!

Dr Bing Tian

School Groups

Bing leads the School Groups Inbound Travel division at PURE ONE with a sharp eye for detail and a visionary approach to international education travel. With his signature professionalism and strategic mindset, he is spearheading the initiative to bring school groups from China to the UK and Europe, ensuring every journey is not only seamless but deeply enriching. Bing understands the cultural nuances and academic aspirations of young travellers, and his forward-thinking leadership is laying the foundation for meaningful exchanges that go far beyond sightseeing, fostering global connections, understanding, and inspiration.