Introduction
Pure One (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, [website URL] (the “Website”). Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.
By using our Website, you agree to the collection and use of information in accordance with this policy. If you do not agree with our practices, please do not use our Website.
1. Information We Collect
We may collect and process the following data about you:
a. Information You Provide to Us
- Personal Information: When you fill out forms on our Website, subscribe to our services, participate in social media functions, or communicate with us by phone, email, or otherwise, we may collect personal details such as your name, email address, phone number, postal address, and any other information you choose to provide.
- Payment Information: When you make purchases through our Website, we may collect your payment details, such as credit/debit card information. This data is processed by our third-party payment processors and not stored directly by us.
b. Information We Collect Automatically
- Technical Data: This includes your IP address, browser type and version, time zone setting, browser plug-in types, operating system, and platform.
- Usage Data: Information about how you use our Website, including your browsing actions and patterns.
c. Information from Third Parties
- We may receive personal data about you from various third parties and public sources, including analytics providers, advertising networks, and search information providers.
2. How We Use Your Information
We use the information we collect in the following ways:
a. To Provide and Improve Our Services
- To manage your account and provide the products and services you request.
- To improve our Website, products, and services, including diagnosing problems, maintaining security, and optimising the user experience.
b. To Communicate with You
- To send you updates, marketing materials, and newsletters, where you have consented to receive them.
- To respond to your enquiries and provide customer support.
c. To Comply with Legal Obligations
- To comply with applicable laws, regulations, and legal processes.
- To enforce our terms and conditions and other agreements.
d. For Marketing and Advertising
- To deliver relevant content and advertisements to you and measure the effectiveness of these efforts.
- To make suggestions and recommendations to you about goods or services that may be of interest to you.
3. Legal Basis for Processing
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Consent: Where you have given clear consent for us to process your personal data for a specific purpose.
- Contractual Obligation: Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into such a contract.
- Legal Obligation: Where we need to comply with a legal or regulatory obligation.
- Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
4. Sharing Your Information
We may share your personal data with the following parties:
- Service Providers: Third-party companies that provide services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing efforts.
- Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
- Legal Obligations: If required by law, or if we believe that such action is necessary to comply with legal processes, to protect our rights, property, or safety, or that of others.
5. International Transfers
Your personal data may be transferred to and processed in countries outside of the UK and the European Economic Area (EEA). These countries may have data protection laws that are different from those of your country of residence. However, we will take all necessary measures to ensure that your data is treated securely and in accordance with this Privacy Policy and applicable laws, including the GDPR.
6. Data Security
We have implemented appropriate security measures to protect your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. Additionally, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.
However, please be aware that no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to protect your personal data, we cannot guarantee its absolute security.
7. Data Retention
We will retain your personal data only for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.
8. Your Rights
Under the GDPR and other applicable data protection laws, you have the following rights regarding your personal data:
- Right to Access: You have the right to request a copy of the personal data we hold about you.
- Right to Rectification: You have the right to request the correction of inaccurate or incomplete personal data we hold about you.
- Right to Erasure: You have the right to request that we delete your personal data under certain circumstances.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data in certain situations.
- Right to Data Portability: You have the right to request that we provide you or a third party with a copy of your personal data in a structured, commonly used, and machine-readable format.
- Right to Object: You have the right to object to the processing of your personal data where we are relying on legitimate interests, and there is something about your particular situation which makes you want to object to processing on this ground.
- Right to Withdraw Consent: Where we are relying on consent to process your personal data, you have the right to withdraw your consent at any time.
To exercise any of these rights, please contact us.
9. Cookies
Our Website uses cookies to distinguish you from other users. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them, see our [Cookie Policy].
10. Third-Party Links
Our Website may contain links to third-party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. We strongly advise you to review the privacy policy of every site you visit.
11. Changes to Our Privacy Policy
We may update our Privacy Policy from time to time. Any changes we make to our Privacy Policy will be posted on this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
12. Contact Us
If you have any questions about this Privacy Policy or our data protection practices, please contact us.